Zsigmond Mill Inn

The Zsigmond Mill Inn, whose owner is Levente Gal and his wife Timea, has been operating for more than 18 years as a family business in the local tourism sector of Harghita county, in Madaras village.

The mission of the business is
- to familiarise the tourists with the local cultural, natural and built heritage
- to provide services and programmes where they can recognise the strengths our ancestors were helped by in the past and use/apply them in their current lives.

In the same time, it is also important for the Gal family
- to educate the tourists,
- to have tourists experience cultural, natural and geographical values,
- to offer tourists these values in the form of a complex experience - so that they can develop mentally and culturally and to make them reflect about their own lives.

The motivation for starting the business was to set up a lifestyle tourism business, which ensures the necessary family income alongside a business model that creates high value for the customer.

Circular Strategy: Regenerate

Country: Romania

Personal networking

There are no marketing means used for promoting the business, it is all based on personal networking (through personal contacts, and friends) - in a more organic way. Therefore, there are no printing costs involved, no resources used for this purpose which also contributes to the circularity of the business.

Economic impact
The economic impact of this aspect of the business is that there are no investments needed, the owners are using their personal contacts to create visibility for the Inn. Moreover, guests are also spreading the word about the Mill's uniqueness, consequently generating a new customer base.

Social impact
Networking is always a positive, yet very important aspect of a business. This is done effortlessly by the owners of the Inn and among their guests.

Environmental impact
Eliminating the possible waste which results from the printing, transportation and distribution of marketing materials has beneficial impact on the environment.

Human resources
All needed resources are the owners and the customer base they have. This is already given, therefore the only thing to do in this respect is to use it accordingly.

Financial resources
The same applies as above. Customers are coming to stay at the Inn, therefore bringing their financial contribution for the provided services. They experience the uniqueness and high-quality products and services which are offered by the Inn and further spread the word about them.

Other resources
Good mood and guests, to show the region's specificities to.