Joysters

Joysters have been the product of a bold decision to transform Northern Greece from terra incognita for most foreigners into an authentic and fulfilling destination, capable of representing the true soul of the country and its unique characteristics, a healing place for the discerning traveller.

Joysters believe in the magnitude of the little experiences that make up the fabric of our lives.
They believe that a travelling experience is all about exciting people’s senses, exploring new places, venturing into exciting activities and indulging in exquisite local delicacies.

Technically, Joysters is an incoming agency, which offers tailor-made travel experiences in the unexplored Northern Greece.
They put together fully customised experiences travellers can immerse in at their own pace.
They offer all services (transport, accommodation, private guides, personal engagement) from the moment travellers land to the moment they depart for their destination. Moreover, Joysters specialise in innovative small scale international corporate meetings in full privacy.

Circular Strategy: Virtualize

Country: Greece

Online Travel Agency

Being the first online travel agency in Northern Greece means taking a pioneering role in promoting sustainability and social responsibility within the travel industry.

As an online travel agency, one can significantly reduce the need for physical office space and associated expenses. Moreover, with remote work becoming more prevalent, telecommunication technologies (Zoom meetings) and virtual collaboration tools can be leveraged to minimize the need for large office premises. This leads to cost savings in rent, utilities, maintenance, and office supplies. It also means digitizing documentation and implementing efficient customer relationship management (CRM) systems.

Improved efficiency translates into reduced staffing needs, lower administrative costs, and increased productivity.

Economic impact
As an online travel agency, you can significantly reduce the need for physical office space and associated expenses. With remote work becoming more prevalent, you can leverage telecommunication technologies (Zoom meetings) and virtual collaboration tools to minimize the need for large office premises. This leads to cost savings in rent, utilities, maintenance, and office supplies. It also means digitizing documentation, and implementing efficient customer relationship management (CRM) systems. Improved efficiency translates into reduced staffing needs, lower administrative costs, and increased productivity.

Social impact
As a socially conscious online travel agency, we have the opportunity to educate and raise awareness among travellers about sustainable and responsible tourism practices. Through our online platform, website posts, social media channels, and other communication channels, we can provide information on eco-friendly destinations, ethical wildlife experiences, cultural preservation, and responsible travel behaviour. By promoting responsible tourism, we empower travellers to make informed choices that have a positive impact on the environment and local communities.

Environmental impact
Online operations tend to be more energy-efficient compared to traditional brick-and-mortar setups. By relying on digital platforms, cloud-based systems, and efficient server infrastructure, we can optimize energy consumption and minimize the overall carbon footprint. Virtual meetings and tele-conferencing reduce the need for business travel, resulting in additional energy savings and reduced emissions from transportation.

With an online model, we can significantly reduce waste generation compared to a traditional brick-and-mortar travel agency. Physical brochures, flyers, and promotional materials become unnecessary, as information can be shared digitally. Additionally, by encouraging digital ticketing, e-vouchers, and electronic communication, we minimize the waste generated from paper tickets, receipts, and mailing materials.

Human resources
As the business operates online, the number of personnel is reduced, but operating in a more effective way.

Financial resources
For the same reason, the operational costs of the business (related to physical offices and the afferent costs) can be significantly reduced.

Other resources
Not only administrative costs can be considerably diminished, but also the environment can fully benefit of the existence of such enterprises as the use of resources is kept to a minimum.