MYRENTGO, Valencia (ES)
MYRENTGO is an urban mobility services company with a specific line of activity focused on Tourism. The company was born in Valencia in 2018 and now is led by José Manuel Donate, a professional with extensive experience in consulting and business management.
José Manuel has participated, as director and promoter, in other large urban mobility projects of a general nature in Valencia, such as MOLO (electric motorcycle sharing platform), which, unfortunately, the Pandemic truncated.
Urban mobility platforms are not new; they have been around for a long time, so what does MYRENTGO bring to the table? What makes it different?
o First, MYRENTGO is not a general platform but is sectorally specialized: it focuses on urban tourists.
o Secondly, MYRENTGO is a sustainable mobility platform; only sustainable vehicles are on the service platform, and several development projects based on the circular economy principles are applied and encouraged.
o Third, as part of its sustainable transport character, MYRENTGO is multimodal; this means that bicycles, electric bicycles and electric scooters can be rented at its bases, all at the same physical rental point.
o Finally, MYRENTGO is proposed as an outsourcing of the offer already provided by existing tourism business in a city. In other words, the hotels and tourist accommodations host and support the MYRENTGO bases.
MYRENTGO started operating in Valencia. Now is located in Valencia and Sevilla and plans to expand to other large cities in Spain with a strong tourist profile. In the future, the idea is to cover all towns with a stable tourist flow throughout the year.Many tourists have previously used mobility services in their cities of origin. There is essential knowledge about the operation of this type of services. However, the tourist user presents important particularities compared to a mobility-sharing user who resides in the city where it operates.
MYRENTGO is not a global model like UBER. At least for the moment, it does not plan to be available in all tourist cities in Europe, nor will it probably be available in all cities in Spain. Other providers will appear to offer these services locally. It does not make sense for a tourist to download and install a mobility application that he will use for one or two days, the time of his tourist stay in the city in question, and then never use it again. It makes no sense to install an application for each city you visit. That is why MYRENTGO has had to, in addition to facilitating the hiring and payment of the service via the web, develop projects so that the service can be rented from service points (tablets) available in the accommodations that house the MYRENTGO bases.
One of the principles of the economic viability of MYRENTGO is the optimization of the use of mobility elements. Having an oversized base of mobility elements in each collaborating accommodation would be very costly and inefficient. The company has had to develop procedures for the flexible placement of vehicles in each service point depending on the evolution of demand.
MYRENTGO has a distributed fleet of vehicles in the city that currently, in the initial phase of the business, includes fixed bases and delivery on demand, and a total of approximately 500 mobility units. Such a distributed fleet implies a challenge for the organization of cleaning and maintenance of the entire fleet. In addition, the electric vehicles it offers must be punctually recharged.
From the point of view of digitalization, MYRENTGO is an almost entirely digital proposition. Projects are currently being developed to allow the rental contract to be digitally accepted, avoiding the physical signature of the agreement by the user at the collaborating accommodation.
MYRENTGO must address digitalization with a multi-pronged approach:
MYRENTGO must address digitalization with a multi-pronged approach:
o It must digitize its internal supply, mainteinance and recharge operations.
o It must also digite its promotional and communication operations with users and potential users.
o Digitize transactions with users, delivery and reception of the vehicle, attention to incidents arising from use, control of the duration of the service, billing and collection.
o It must digitize the relations with the entities and collaborating accommodations that host the MYRENTGO network of bases.
o It must finally digitize the reception of feedback and referencing of those who have been MYRENTGO users.
Case debate questions
●What is the economic, social and environmental added value of the value proposition of the studied case, which derives from its circular approach?
● About the promotion processes in MYRENTGO.
Given that MYRENTGO users are non-recurring, what is the point of collecting their feedback, what promotion can be done with this type of users and how would you support them digitally?
Given that MYRENTGO users are non-recurring, what is the point of collecting their feedback, what promotion can be done with this type of users and how would you support them digitally?
● About the transactional processes in MYRENTGO.
How important is it in your opinion, what problems could it pose, and how would you suggest implementing the following projects:
How important is it in your opinion, what problems could it pose, and how would you suggest implementing the following projects:
o The creation of digital points of service contracting in the collaborating accommodations.
o The elimination of the physical contract to be signed by the user at the accommodation.
o The possibility of delivering the vehicle to a collaborating accommodation other than the one where it was picked up.
o The possibility of charging the cost of the MYRENTGO service within the general invoice of the hotel services, as another line of the hotel invoice (not as an independent invoice).
● About relational processes in MYRENTGO. In your opinion, what would be more important for MYRENTGO (please justify and argue your answer)?
o To digitize, beyond promotion and delivery, the relationship with users.
o To digitize, beyond the accounting and settlement of service commissions, the relationship with the network of collaborating accommodations.
● After studying and discussing the MYRENTGO case, list the circular content projects that could improve your business, and those that could have an impact on its further digitization.
