Deep Dive into Key Topics - Be Digital, Go Online!

The relational processes aim to collect, organise and analyse all the information derived from the relationship with the customer, which may affect both the customer's satisfaction with the service received and the company's satisfaction with the objectives achieved through the provision of the service (growth, profitability, future sustainability, etc.).

1. Pre-sales
Informing and preparing the customer for delivery or use.
2. Service journey
Learning to read customer service journeys to improve design and service.
3. Engagement and Loyalty
Digitise the communication, administration and accounting of the company's loyalty programmes. Connect loyalty programmes with purchasing discounted or free products or services from the customer's balance.
4. Post-sales
Managing digital complaints, incidents and suggestions.
5. Customer Life-Value (CLV)
Managing digitally the customer's life and its value to the business.