Digitalisation is strongly associated with improving efficacy (quality of the result) and efficiency (resources used to obtain a result). This improvement in effectiveness and efficiency that comes hand in hand with the digitalisation of business processes is the main content of the Optimisation strategy of the ReSOLVE Framework (Ellen MacArthur Foundation and McKinsey). In this module, we will analyse how digitalisation impacts the optimisation of Small Tourism Businesses.
But, beyond optimisation, we will explore how the digitisation of business processes translates into Regeneration (through reusing) and Virtualisation, resulting in a more sustainable service activity with less impact on resources, more circular and with a much longer useful life of the supports of all kinds on which we base it.
This module aims to provide knowledge of the opportunities for improving the circularity provided by the digitisation of the activity of small tourism businesses. More specifically, digitalisation implements the strategies of the ReSOLVE framework of Regenerate (mainly through info platforms reusability), Optimisation and Virtualisation.
The content of this module, "BE DIGITAL, GO ONLINE!", is a comprehensive guide that introduces us to the possibilities and benefits derived from digitising different types of business processes. It covers all the essential aspects of digitization, which define the content structure of the module in sub-modules:
● Sub-module 1, 'Circularity and Digitisation ', is a comprehensive analysis of the potential triple impact that digitisation can bring to your company. It delves into how digitalisation can enhance your company's Triple Bottom Line: Profit, Planet, and People, ensuring a holistic approach to your business transformation.
● Sub-module 2, 'Promotional Digitalisation in Small Tourism Businesses', deals with the digitalisation of the business promotional processes. The business promotional processes are aimed at publicising the offer, acquiring knowledge of potential customers and being able to propose specific proposals for contracting one or more of the services offered.
● Sub-module 3, 'Transactional Digitalisation in Small Tourism Businesses' studies the digitalisation of the company's transactional processes. These transactional processes aim to close the commercial operation and the service provision, with all that this may entail in each business category.
● Finally, sub-module 4, 'Relational Digitalisation in Small Tourism Businesses' deals with digitisation in relational processes; these processes monitor our relationship with the customer; they include all the objectives set with a customer or customer segment and the results obtained with the actions taken to achieve them.
This module will build on the previous modules, especially module 3 DESIGN YOUR CIRCULAR TOURISM BUSINESS (for transactional processes defined in the service business model), and 4 COMMUNICATE YOUR CIRCULAR MARKET VALUE PROPOSITION (for relational and promotional processes defined in the service business model).
Learning Outcomes
At the end of the module you will be able to:
● Understand the strong connection between circularity and business processes digitalization.
● Define digital Promotional processes in Small Tourism Business Categories (STBCs)
● Define digital transactional processes in Small Tourism Business Categories (STBCs)
● Define digital relational processes (CRM, XRM, etc.) in Small Tourism Business Categories (STBCs)
