Use the BMC presented above and try to formulate your business’ communication goals, stakeholders, target personas, roles, channels, tools, actions, messages, costs, indicators of your communication success.
Read the case study about PONT SEC. PONT SEC is using old, traditional methods for preserving the perishable food.
Reflect on whether this action of theirs is well communicated to their stakeholders and if this is benefiting them in any ways?
On the basis of what you have learnt from their case, develop a communication strategy for your or for one of the C-TOUR cases presented in videos (e.g. Dragonfly Urban Glamping from Romania).
