Self-Reflective questions
How can social media marketing contribute to the success of a small circular tourism business beyond just increasing brand awareness?
Follow the social media campaign implemented by a small tourism business from your region.
How effectively did it communicate the business's circular initiatives? What could have been improved?
Consider the strategies outlined in this sub-module for promoting circular tourism practices on social media.
Which strategy do you think would be most effective for your own business, and why?
