You will understand the importance of articulating this value proposition and its impact on small circular tourism businesses.
You will explore the circular added value of a small tourism business from the triple-bottom-line perspective: economic, social and environmental. Additionally, we will dive into leveraging social media for effectively communicating the circular message of a tourism businesses, and we will guide you through crafting a tailored Circular Communication Action Plan of a tourism company.
This module is structured into four sub-modules, each designed to address different topics related to communicating the circular market value proposition of small tourism businesses:
1. Circularity as an added value generator in small tourism business
Understand how circularity is reshaping value proposition in a small tourism business;
Explaining the benefits of circularity for a small tourism company
2. The Tripple-Bottom-Line benefits of the circular action in small tourism:
In tourism terms, TBL refers to the proper management of tourism resources where all the economic, socio-cultural and environmental aspects of a destination are maintained (James et al., 2012; Stoddard et al., 2012;Tyrrell et al., 2012).
3. Social Media for Small Circular Tourism Business
Plan and implement social media marketing strategies for small tourism businesses
4. The Circular Communication Action Plan
Develop a communication strategy for a small tourism company, outlining all the actions to be taken in order to systematically display the company’s circularity engagement and circular value market proposition
Some of the themes of the present module build on the previous modules’ topics, especially Submodule2 and 4 of the Module3 DESIGN YOUR CIRCULAR TOURISM BUSINESS.
Learning Outcomes
At the end of the module you will be able to:
● Explain the benefits of circularity as added value generator in a small tourism company by presenting simple examples of circular actions
● Explain the benefits of 3Ps - Profit /Economic Sustainability, People /Social Sustainability, Planet/Environmental Sustainability from circularity perspective
● Explain the benefits of social media marketing in a small tourism business
● Plan and implement a social media marketing actions/strategies in a small tourism business
● Develop a communication strategy for a small tourism company
● Use Business Model Canvas as a tool for planning the communication of the circular market value proposition
● Explain the benefits of circularity as added value generator in a small tourism company by presenting simple examples of circular actions
● Explain the benefits of 3Ps - Profit /Economic Sustainability, People /Social Sustainability, Planet/Environmental Sustainability from circularity perspective
● Explain the benefits of social media marketing in a small tourism business
● Plan and implement a social media marketing actions/strategies in a small tourism business
● Develop a communication strategy for a small tourism company
● Use Business Model Canvas as a tool for planning the communication of the circular market value proposition
