Welcome to this module where we address business service design and the principles of the circular economy. Throughout this session, we will explore the intricacies of crafting business services to meet user needs and experiences, spanning from the pre-purchase phase to post-interaction stages. Furthermore, we will delve into the theoretical underpinnings of the circular economy, examining strategies such as reuse, repurposing, and regeneration.
By the end of this lesson, you will have gained a comprehensive understanding of designing effective business services and the integration of circular principles. This knowledge will not only enhance customer satisfaction but also contribute significantly to sustainability initiatives.
This module is structured into four key sub-modules:
1. Service: when the product becomes instantaneous, non-stockable and of variable quality
2. Circularity in small tourism service enterprises: conceptualization and circular structuring of the offer
3. The service production process (servuction) and the people involved
4. Resources and capabilities of circular management at the service production process (servuction)
This module is linked to the rest of the modules, especially module 4 COMMUNICATE YOUR CIRCULAR MARKET VALUE PROPOSITION, module 5 BE DIGITAL, GO ONLINE and module 6 CIRCULAR SKILLS FOR A BETTER FUTURE.
This module is linked to the rest of the modules, especially module 4 COMMUNICATE YOUR CIRCULAR MARKET VALUE PROPOSITION, module 5 BE DIGITAL, GO ONLINE and module 6 CIRCULAR SKILLS FOR A BETTER FUTURE.
Learning Outcomes
At the end of the module you will be able to:
● Understand the concept of service design.
● Know service design processes (called servuction).
● Understand the application of service design in circular tourism.
● Know the resources and capabilities that enable the implementation of circular service design.
● Apply basic service design with an emphasis on tourism.
● Identify and use resources and capabilities for designing circular tourism services.
● Develop strategies for creating or adapting services to comply with circular principles.
● Monitor and evaluate the impact of circular service design in the tourism sector.
● Understand the concept of service design.
● Know service design processes (called servuction).
● Understand the application of service design in circular tourism.
● Know the resources and capabilities that enable the implementation of circular service design.
● Apply basic service design with an emphasis on tourism.
● Identify and use resources and capabilities for designing circular tourism services.
● Develop strategies for creating or adapting services to comply with circular principles.
● Monitor and evaluate the impact of circular service design in the tourism sector.
